Internet.org

Internet.org is a Facebook-led initiative with the goal of bringing affordable access to selected Internet services and it’s benefits to the developing world. That by increasing efficiency, and facilitating the development of new business models around the provision of Internet access.

Together with Fantasy, I did visual explorations to tell the story of bringing internet access to every person on the planet. Showing the impact of connectivity through humble real-life stories of the people benefitting from the internet for the first time.

AGENCY
Fantasy
MY ROLE
Designer
UX DESIGNER
Scott Carter
PROTOTYPING
Bojan Wilytsch
YEAR
2015

MOBILE FIRST

The entire website was designed mobile first, mainly because the story of Internet.org is for a global audience connecting with a wide range of devices.

A SEAMLESS EXPERIENCE

To ease the experience the site was designed to seamlessly take the user to different stories on the homepage. Text, icons and panels moving smoothly to not interrupt the user flow.

INTERNET.ORG ON DESKTOP

To keep the feeling of seamless navigation, we translated the mobile design to a horizontal split screen on desktop, where the user moves in the same way as on the phone. The photography and interface locks to the viewport as the user scrolls through very long stories about how individuals and communities has been benefitting from acquiring an internet connection for the first time.

EARLY EXPLORATIONS

As with all projects, I made several alterations before we all settled for a final design. The difference with this project in specific, was that almost all of them were shown to the client in order for us to make a decision together. These are five variations I managed to dig up from my archive.

Too small!
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